As an aqua ride tour company operator, you need to figure out ways of obtaining feedback from your clients. That is the only way you will be in a position to know whether or not you are meeting the clients’ expectations.
Some of the specific ways in which you can obtain feedback from your aqua ride tour company clients include:
- By asking them directly about their experiences: This is where, at the end of the each aqua ride tour, you can pose the question (to the people you took for the tour) as to whether or not it was a satisfactory experience. Some people are too polite to give you negative feedback directly. But if you listen to what they say while also watching their body language, you can be in a position to tell how they really feel.
- By conducting online surveys: This would be a question of setting up a survey site, and encouraging the people who go for the aqua ride tours you conduct to take part in the surveys. Setting up a survey site is not as hard as you may fear initially. It is certainly not as hard as, say, setting up an online car dealership portal (similar to GM’s global connect portal). You see, for one, there are free, open source survey software applications you can use to power the survey site’s back end. And there are free open source content management systems that you can use to design the survey site’s front-end. With such tools, setting up the survey site is the sort of task you can complete within one working day, if you really put your mind to it.
- By checking your company’s reviews on various review sites: People tend to be brutally honest in the review sites. Through what they say about your aqua ride tour firm, you can be in a position to tell whether or not it is living up to its clients’ expectations.
- By checking the numbers of repeat customers you get: If a client comes back to your aqua ride tour firm (as a repeat client), you can take it to mean that he or she had a positive experience the last time — and that is why they are coming back. Conversely, if you are unable to get any repeat clients or referrals, it could mean that you are not exactly living up to your clients’ expectations.